I'm sure everyone here is aware of the return of Jay Leno. There are definitely mixed feelings about his return to prime time television with all the TV Commercials telling you about his new show.
What was interesting about the article is that how it explained some or most marketers use a repetitive tactic to get their product in people's memories. Usually a catchy tune or phrase tends to stick in my memory but what irritates me most is the consistant airing of the same commercial. In the internet world we call this spamming and it WILL get on your nerves. I find myself sometimes yelling at the TV "I GET IT ALREADY! SHUT UP!!" even if my efforts are fruitless.
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Hey, you remember it well. That's always the plan with adds you see them all the time and everywhere. That's why I mute my TV when a show goes to break. This how knowledge of products get out and...will you be someone who would watch this new show?
ReplyDeleteTruthfully, not me...
I totally agree. Commercials can be annoying as hell. That's why I record everything on my DVR and whenever I watch my show, I fast forward through every commercial. It's amazing how much time it saves too.
ReplyDeleteI actually enjoy commercials but the reinteration of them, not so much. Oh, and not to mention they take away from the show! If you think about, media marketing is such an interesting field because they get you to remember their product.. as stupid and cheesy as it might be, people remember.
ReplyDeleteI agree that it's annoying, but I do think the ad works quite well on several levels. If you're already a patron of the show, it ensures you'll remember he's on an hour earlier. If you didn't watch the show,it may convince you that a. it must be good if it has so many ads, and b. that everyone will be watching it because it has so many ads (bandwagon).
ReplyDeleteI also think,however, that it could turn some people off who are just passive watchers, those who turned it on before bed but were never die-hard fans. We'll see what happens with the ratings, but overall I think that it will be an effective, if obnoxious, tactic.