The mechanical giant General Electric is looking to sell NBC Universal. The move has caught the attention of Comcast as it would kill to have ownership of NBC in their business portfolio.
Why G.E. is making the move is because they would be getting some profit or financial recovery from the many years it has put into NBC Universal by creating new networks like Telemundo, Bravo, and Oxygen.
It really does not look like a bad move by G.E. to let NBC go because they will be getting some money in return for all the years they have put into it. Plus, if they don't really need NBC it might help trim unnecessary spending for G.E. and they can focus on more important projects.
I'm just curious on how Comcast were to manage NBC if they were able to buy it. It's really interesting to see companies who have managed to stay around for decades and now become bought by young companies (at least that's what I think of Comcast).
Tuesday, October 20, 2009
Tuesday, October 13, 2009
DVR killed the TV Show
According to this article, DVR usage on network television has been both a curse and a blessing. Major TV networks (like NBC, CBS, CW) have reported that DVR usage has caused ratings for shows to drop when the program airs, which worried the networks.
However, playback on the DVR of the same program are remarkably high once the networks receive the ratings of playbacks. For example, NBC's "Heros" has a demographic of 18 to 49 year olds but the program is recorded more than watched during it's airing time. Once the network receives those playback numbers they total in the ratings to see how well the show has done.
One thing about the DVR is that it gives the user to control television programing, including commercials. Advertisers are worried about DVR users skipping their commercials when the DVR is in play. Ironically, the same rules apply to advertisers likewise when advertisers get their ratings from DVR playbacks.
I honestly didn't think that DVRs would be such a problem for the networks. You would think when someone records a TV show that episode would count double for ratings because it could be viewed at any time. I honestly can't wait until I build my own DVR!
However, playback on the DVR of the same program are remarkably high once the networks receive the ratings of playbacks. For example, NBC's "Heros" has a demographic of 18 to 49 year olds but the program is recorded more than watched during it's airing time. Once the network receives those playback numbers they total in the ratings to see how well the show has done.
One thing about the DVR is that it gives the user to control television programing, including commercials. Advertisers are worried about DVR users skipping their commercials when the DVR is in play. Ironically, the same rules apply to advertisers likewise when advertisers get their ratings from DVR playbacks.
I honestly didn't think that DVRs would be such a problem for the networks. You would think when someone records a TV show that episode would count double for ratings because it could be viewed at any time. I honestly can't wait until I build my own DVR!
Tuesday, October 6, 2009
China is News
China has recently improved their media system. An organization by the name of Shanghai Media Group is developing well because they are working towards being global contenders against Bloomber, Time Warner, Viacom, etc.
The communist government has allowed it's media companies to have private funding in order for it to grow and develop and not "be a leech" to the government. The company is predicting that it will do well enough that in the future there could be 10 subsidiaries for it to support.
I think this is a really good thing for China to have. Even if the news itself is still controlled by the government, at least the chinese people will have good quality entertainment on television. It will also supply more jobs and allow more income to flow through the country (even if we owe them money). At least they're not on a isolated country and poverty stricken. Remember, money makes the world go around, eventually it'll come back to us.
The communist government has allowed it's media companies to have private funding in order for it to grow and develop and not "be a leech" to the government. The company is predicting that it will do well enough that in the future there could be 10 subsidiaries for it to support.
I think this is a really good thing for China to have. Even if the news itself is still controlled by the government, at least the chinese people will have good quality entertainment on television. It will also supply more jobs and allow more income to flow through the country (even if we owe them money). At least they're not on a isolated country and poverty stricken. Remember, money makes the world go around, eventually it'll come back to us.
Subscribe to:
Comments (Atom)
